MARKETING FUNCTION AND STRUCTURE

          The stages of a company project on modernising or building a marketing function and structure are the following:

• selection of experts and training of a project team
• diagnostics of the current marketing practices
• approval of a working plan and schedule
• marketing functional structure and characteristic
• marketing organisational structure
• job specifications of the marketing experts
• organisational procedures of the basic marketing activities
• appropriate work instructions and guidelines
• documentation models
• marketing documentation regulations
• models of marketing focused contracts
• markets and clients research system
• marketing information system – with all its modules
• methodology for a marketing based co-ordination of company functions
• methodology for strategic marketing analysis. 

Every stage may be considered a separate task, but it is better to be solved coherently and consequently in consistency – this will ensure the completeness of the function and structure.

          We offer the following marketing services:

•  specialised marketing training seminars for managers and for experts
• marketing diagnostics and analyses
• consultation assistance and promotion of a marketing project
• solving specific marketing problems
• Internet marketing training, diagnostics and consultations